Brand

The Story, Identity and Values Behind the Concept

The vision and values behind a proven concept

The structure and strategy of a scalable project

01.

History and Key Milestones

For over 35 years, Claudio Rossi has been shaping the art of authentic Italian gelato, transforming tradition into innovation and passion into excellence. His constant pursuit of quality drives him to refine every detail, creating flavors defined by purity, balance and creativity.

Appreciated by loyal customers and respected in the world of fine dining, his gelato is regularly featured at exclusive private celebrations, prestigious international corporate events and collaborations with renowned chefs.
Operating in Monaco’s cosmopolitan environment, the brand has gained recognition not only among discerning clients and gastronomy enthusiasts, but also among international entrepreneurs, well-known personalities and members of royal families.

Claudio Rossi began the summer season in Monaco in 2018. Despite the opening of new gelaterias in the same area, the business maintained stable turnover. After successfully overcoming the 2020–2021 period, the following years saw continuous growth, leading to a doubling of turnover.

02.

Mission, Vision and Values

Mission

Rossi La Bottega del Gelato creates and serves 100% artisanal gelato, using high-quality ingredients closely connected to the territory and as seasonal as possible.
Each recipe is original and proprietary, served in a warm, family-oriented environment defined by a joyful and light-hearted identity.

Vision

To develop a network of gelaterias united by a shared concept of quality and craftsmanship, while allowing each location to express local flavors with simplicity and taste.
A single philosophy, interpreted differently in every country, celebrating local identity through gelato.

Values

03.

The Concept

The concept of Rossi La Bottega del Gelato is built around the idea that simplicity is beauty.
Spaces are designed to be friendly, joyful and immediately welcoming, conveying warmth, familiarity and a sense of belonging.
Artisanal production remains at the heart of the experience, while design and atmosphere communicate lightness, sympathy and authenticity.
Each gelateria becomes a place where craftsmanship meets community, offering not just gelato, but a shared moment of pleasure.

04.

The Team

Rossi La Bottega del Gelato was born as a family-run business, founded by Claudio Rossi and his wife Sonia, later joined by their three children. Over time, the team expanded to include external collaborators, reaching up to 16 people during the summer season.

Many team members have been part of the project since its early days, sharing a deep passion for this craft and demonstrating strong professionalism in their specific roles.
This continuity ensures consistency, quality and the preservation of the brand’s values across every aspect of the business.

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